In765 - Proposal
for project
Thomas
Håseth Johansen
Information
spread study.
How did the
Master students in applied informatics find out about the program?
The network
we are studying is the social network of humans, and how a piece of information
travels through this network. The nodes are people, and the links is the
“interaction” (conversation, email, etc…) that people have between each other
to spread the information.
Data
collection
The
starting nodes will be the students attending the in765 class. I will then ask
these students how they got to know about the Master program (who told them?),
then I will go and ask these students and so on. In theory I should be able to
go all the way back to the source of the master program and find the individual(s) that conceived the idea.
Purpose
All people
that have studied or know something about marketing know that the most
effective form of advertising is by word-of-mouth. The downside is that it’s a
relative complex way of marketing compared to the more ‘traditional’ ways of
marketing through the mass-media. It’s also a method that it’s hard to measure
the effects from.
This study
will tell something about how effective the knowledge about the product (the
masters program) at
It must be emphasized
that this study will only focus on one of several programs that Molde College offers, and the result will therefore not be
material enough in itself for the college to benefit from, although it might
give an incentive to make another more extensive and detailed study.
Another
self-evident purpose for this project will be to have something for the in765
class.
Output
The data
collected from the survey would be used in the project to estimate the number
of links that the nodes has between themselves.
This data
could be used to determine the average number of links per node, if there are
some people that functions as hub’s in spreading the information. The project
can also determine if gender and age plays a role in the methods that people
acquire and spread information.
Survey
Note: Only answer this survey once.
Name:
______________________________________________________________
Gender
Male | Female
Age
__________ Years
1. How did
you first learn about the Masters program in applied informatics?
Personal e-mail | Talking to someone | Webpage
| Mass-email | Letter | Other
2. If you
selected “Other” then please elaborate:
_______________________________________________________________________
3. Who was
it that told you first about the Masters program?
(“who sent
the email”, “what webpage” or “who did you talk to”, etc)
_______________________________________________________________________
4. When was
it you heard about the masters program?
(month, year, and the surrounding events)
_______________________________________________________________________
5. Have you
told anyone else about the program, when, and how did you tell them?
(list of names, date, and means of informing the persons)
(Personal
email, Talking to someone, etc..)
_______________________________________________________________________
6.What
pre-requisites did you have to be able to qualify to the Masters program?
(Bachelor
degree, Practical experience, Age points etc…)
_______________________________________________________________________